THE GOLD PRICE just closed out November '07 at an average of $806.25 per ounce, a new record high –… … and the third record month on the run. Not that you'd know that from reading the newswires this weekend, however. And fair's fair.

The bull market has just collapsed after all…

“I think you've got liquidation,” one trader said to Dow Jones as the Gold Market sank on Friday. “The gold bulls [are] throwing in the towel here.”

“When you see so much volatility at the top of the range that tends to signal the end of the move,” said Richard England, a trader at Standard Bank. “I'd say the risk to the Gold Price is to the downside.”

Indeed, “gold's raving rally is over,” as another metals-head said. Put another way, selling gold will give investors “an avenue to benefit from the prospect of a stabilization in the Dollar,” just as Jim O'Neill of Goldman Sachs advised on Thursday.

“We would now use a short exposure in gold, expressed in US Dollars, to capitalize on a gradual relaxation of credit concerns in the financial sector over the coming months.”

And just how far does Goldman Sachs think the price of gold will tumble as the credit markets spark up a joint and breathe deep ahead of Christmas? The only US investment bank to actually make money during the credit crunch so far (albeit on paper and marked-to-model) reckons you can look for a 15-20% setback, driven by a bounce in the US Dollar.

Something doesn't fit, though. “Did you see that the metals desk at Goldman Sachs just recommended gold again?” noted a leading and very experienced gold-market analyst to me by email today. It begs the question, we agreed.

Is this a political ploy?

After all, the US Dollar has never worth less on the international currency markets. Treasury Secretary Henry Paulson says he believes in a “Strong Dollar”…and yet he's done zip to beef it up, either higher interest rates at the Fed or a slowdown in US government debt growth.

And he did use to run Goldman Sachs as its CEO, you know.

“We see scope for acceleration through $770 to re-test the $600-650 levels prevailing ahead of the summer,” O'Neill went on, while on Tuesday this week, his colleague at Goldman Sachs in New York, Oscar Cabrera, forecast average Gold Prices in 2008 of $800 an ounce, up from $687 in 2007.

“We see upside risks to our forecast,” Cabrera added – meaning that the gold market looks likely to rise above even his revised targets.

Better get your story straight, Goldmans! Is it time to buy, sell or move onto shorting subprime mortgage-bonds that you issued last year? (For more on that, read on here…)

Conspiracy theories aside, it remains a fact that trying to ride this bull market in gold often feels like trying to get your heaviest friend home after way too much beer. At first glance, the big fella seems an immovable object. Once he's slumped on the pavement, he stays slumped – or so it looks.

But you know for a fact that he really is making progress. So if you just stick with him, you really will both get home, maybe some time before dawn. The trouble is, making progress means getting your over-sauced friend up on his feet.

And that's when the trouble begins.

Soon as he's up, he starts lurching from street-lamp to street-lamp, shouting at strangers and waving his fist at the cops. The big guy gets mighty quick too, sprinting first into the traffic and then straight back onto the sidewalk.

Anyone who gets in his way risks getting squashed under the weight of hops, malt and yeast in his belly. Crashing about, he keeps taking eight giant strides back for every 19 steps forward. And he keeps on repeating – in a slurred but ever-angrier growl – that he ain't going nowhere until he's got a kebab or a pizza to help soak up the booze.

Slow progress still comes, however, as you steer out of the traffic and back onto the sidewalk. Given chance, you might even get him onto the night bus in one piece.

Sobered up and back at our desks, it's not just in Dollars that gold's long-term bull market rolls on.

Versus the Euro, gold averaged more than €549 per ounce in November, a new 24-year record. Measured in British Pounds Sterling – against which gold hit five new all-time highs this month – gold in November averaged £389 per ounce, another record high.

Does that mean the gold vs. Sterling is only sure to keep climbing? No, not at all. But standing 145% above its bear market low of August 1999, Gold Priced in Pounds gives the lie to Sterling's strength.

Yes, the former world No.1 hit a quarter-century high to the Dollar this month, up there above $2.1150. But it's been losing against the rest of the world's money at the very same time, dropping more than 3% for 207 to date.

And priced against gold, the Pounds in my pocket (what few there are…) have never been more worthless.

Adrian Ash
BullionVault

P.S: If it is a conspiracy theory that you're after, then as a BullionVault client put it to us by phone today, “Hey! Perhaps Goldman Sachs just wanted to knock the price down so they could fill their boots cheap…”

Formerly City correspondent for The Daily Reckoning in London and head of editorial at the UK's leading financial advisory for private investors, Adrian Ash is the editor of Gold News and head of research at BullionVault – where you can Buy Gold Today vaulted in Zurich on $3 spreads and 0.8% dealing fees.

(c) BullionVault 2007

Please Note: This article is to inform your thinking, not lead it. Only you can decide the best place for your money, and any decision you make will put your money at risk. Information or data included here may have already been overtaken by events – and must be verified elsewhere – should you choose to act on it.